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Quick Takes: Building an Art Collection

Saara Pritchard, partner at Art Intelligence Global, shares tips for new art collectors in this Quick Takes video from At the Helm.

Saara Pritchard sits wearing a white blouse sits in a brown armchair, speaking to the camera with a friendly expression. The background features a neutral-toned room with white panel doors, curtains, and a potted plant with red flowers on a side table.

Key Takeaways

1
Developing Your Taste in Art
Saara recommends looking at as much artwork as possible, across a diverse array of styles, before making an acquisition.
2
Following Trends
Be careful of “buying with your ears,” Saara advises. Let your own understanding of the artwork in your collection guide you.
3
An Important Lesson
Saara learned from her father to seek the best — there will almost always be market demand and enthusiasm for those works.

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This material is intended for educational purposes only and is provided solely on the basis that it will not constitute investment advice and will not form a primary basis for any personal or plan’s investment decisions. While it is based on information believed to be reliable, no warranty is given as to its accuracy or completeness and it should not be relied upon as such. Goldman Sachs is not a fiduciary with respect to any person or plan by reason of providing the material herein, information and opinions expressed by individuals other than Goldman Sachs employees do not necessarily reflect the view of Goldman Sachs. This material may not, without Goldman Sachs’ prior written consent, be (i) copied, photocopied or duplicated in any form, by any means, or (ii) distributed to any person that is not an employee, officer, director, or authorized agent of the recipient. This material is not an offer or solicitation with respect to the purchase or sale of any security in any jurisdiction. Investing involves risk, including the potential loss of money invested. Past performance does not guarantee future results. Neither asset diversification or investment in a continuous or periodic investment plan guarantees a profit or protects against a loss. Information and opinions provided herein are as of the date of this material only and are subject to change without notice.

Goldman Sachs & Co. LLC is registered with the Securities and Exchange Commission (“SEC”) as both a broker-dealer and an investment adviser and is a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).

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