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Quick Takes: Evaluating Business Potential

Candace Nelson, angel investor and Sprinkles founder, shares her tips for new investors and entrepreneurs in this Quick Takes video.

Candace Nelson sitting in a well-lit, modern room with a warm and inviting atmosphere. She is wearing a sleeveless white blouse with a black ribbon tie and a patterned skirt, smiling warmly at the camera. The background features a lamp, a table with plant

Key Takeaways

1
Become an Early-Stage Investor
Entering the angel investor world is about taking a leap. Write the first check, don’t invest more than you can afford to lose, and get your name on the cap table.
2
Launch a Successful Business
Starting a business means keeping an entrepreneurial mindset. Dream big but start small, taking calculated risks and testing for traction.
3
Look Closely at the Founder
At the pre-seed and seed stages, Candace focuses on founders who are driven by passion and have the ability to sell others on their vision.

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This material is intended for educational purposes only and is provided solely on the basis that it will not constitute investment advice and will not form a primary basis for any personal or plan’s investment decisions. While it is based on information believed to be reliable, no warranty is given as to its accuracy or completeness and it should not be relied upon as such. Goldman Sachs is not a fiduciary with respect to any person or plan by reason of providing the material herein, information and opinions expressed by individuals other than Goldman Sachs employees do not necessarily reflect the view of Goldman Sachs. This material may not, without Goldman Sachs’ prior written consent, be (i) copied, photocopied or duplicated in any form, by any means, or (ii) distributed to any person that is not an employee, officer, director, or authorized agent of the recipient. This material is not an offer or solicitation with respect to the purchase or sale of any security in any jurisdiction. Investing involves risk, including the potential loss of money invested. Past performance does not guarantee future results. Neither asset diversification or investment in a continuous or periodic investment plan guarantees a profit or protects against a loss. Information and opinions provided herein are as of the date of this material only and are subject to change without notice.

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