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Quick Takes: Find Your Life’s Purpose

Behavior scientist Dr. Jennifer Aaker, General Atlantic professor at Stanford Business School, reveals the keys to having a satisfying and meaningful life in this video from our In the Lead event.

An image from a video featuring Jennifer Aaker speaking in a well-lit, cozy setting. She has a warm and engaging expression. The background includes a softly lit lamp and green plants.

Key Takeaways

1
Purpose Drives a Lasting Sense of Meaning
Anchoring on purpose, rather than happiness, makes both positive and negative emotions meaningful as part of a cohesive past, present, and future.
2
Look Outward
Being other-oriented helps you read the room, serve larger goals, and find purpose and value in shaping the world around you.
3
Don’t Wait to Act
Being bolder, more authentic, and more present, and expressing love are just some of the lessons from her research that Dr. Aaker has put into practice in her own life.

“

Purpose gives life meaning over the entire course of life.”

Dr. Jennifer Aaker

General Atlantic Professor, Stanford Business School

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This material is intended for educational purposes only and is provided solely on the basis that it will not constitute investment advice and will not form a primary basis for any personal or plan’s investment decisions. While it is based on information believed to be reliable, no warranty is given as to its accuracy or completeness and it should not be relied upon as such. Goldman Sachs is not a fiduciary with respect to any person or plan by reason of providing the material herein, information and opinions expressed by individuals other than Goldman Sachs employees do not necessarily reflect the view of Goldman Sachs. This material may not, without Goldman Sachs’ prior written consent, be (i) copied, photocopied or duplicated in any form, by any means, or (ii) distributed to any person that is not an employee, officer, director, or authorized agent of the recipient. This material is not an offer or solicitation with respect to the purchase or sale of any security in any jurisdiction. Investing involves risk, including the potential loss of money invested. Past performance does not guarantee future results. Neither asset diversification or investment in a continuous or periodic investment plan guarantees a profit or protects against a loss. Information and opinions provided herein are as of the date of this material only and are subject to change without notice.

Goldman Sachs & Co. LLC is registered with the Securities and Exchange Commission (“SEC”) as both a broker-dealer and an investment adviser and is a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).